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Hispanic Engagement Workshop

Thu. Nov 8, 2018 2:00pm - 4:00pm
Visit Baltimore 100 Light Street 12th Floor Baltimore, MD 21202

Hosted By: Visit Baltimore

Did you know that Latinos represent the fastest growing segment of our country’s population? Research shows that U.S. Latinos prioritize spending time with family and loves ones, especially when travel and entertainment is involved. And the Latino American population skews younger, which makes social media an effective marketing channel to reach this target audience, whether they live locally or are visiting Baltimore for the first time.

Join Veronica Cool, of Cool & Associates LLC, who will present an interactive workshop that will provide the latest updates on Latino demographics, purchasing habits and marketing opportunities. You will leave with tactics for reaching this important community, from developing impactful holiday campaigns to creating effective social media content.

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